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Turning leads into paying clients

Today I’m sharing a few ways you can educate and nurture leads so that they turn into paying clients.

The core to nurturing clients is building trust. This is so important for us creatives especially, because oftentimes a lead is reaching out for info on something they know very little about. What a lead boils down to is choosing the person that teaches them the most, while still keeping their attention.

Value yourself appropriately. Oftentimes people have no idea how much time or money it really takes to make things. From photography to invitations to paintings, a lead is your opportunity to educate them. When you provide that realistic breakdown you’re educating them on why you’re worth it.

Offer free advice. Whether that’s a phone consultation or a PDF they get by subscribing to your newsletter. If you provide them something for free that is of value to them, you’re building their trust and basically showing them you’re an expert.

Building Trust with Clients | Launch your Biz

Lastly, be prompt. One of the biggest complaints I hear over and over again is that a client went with another artist because the first one they reached out to took too long to reply. Now if you know me, you know I’m a BIG propronent of having office hours, setting those expectations and establishing boundaries. However, I also believe in timeliness. Responding within 24-48 hours is not unreasonable. More than a week and what does that say about your work ethic?

So those are just a few quick and easy ways you can educate clients and nurture leads into becoming ideal clients.

For more tips on nurturing client relationships and creating the ultimate client experience, download this month’s freebie!

And until next time, stay Wild!

xoxo – Emily

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Client Love

Emily is amazing. She was not only so professional, but just a really fun person to work with. I’m not...

Cheyenne

Poppie Studios
2019-03-24T10:33:20-04:00

Cheyenne

Emily is amazing. She was not only so professional, but just a really fun person to work with. I’m not really the picture taking type, but I never once felt awkward or staged... She really will try and help you and make it as easy as possible to create memories that last. I highly recommend her if you want someone who genuinely cares about your special day.

I came to Emily for help with a website logo and she did an amazing job! Not only was she...

Luke

Poppie Studios
2019-03-24T10:35:00-04:00

Luke

I came to Emily for help with a website logo and she did an amazing job! Not only was she extremely patient with me, but she really made an effort to understand what I was looking for and she went above and beyond to come up with a great logo. I highly recommend her!

Amazing designer. Extremely helpful with all aspects of marketing & Building a strong brand.

Michael

Poppie Studios
2019-03-24T10:35:51-04:00

Michael

Amazing designer. Extremely helpful with all aspects of marketing & Building a strong brand.

I can't thank ... Emily enough for giving me the tools and the courage to take my side hustle from...

Rebecca

Poppie Studios
2019-03-24T10:24:21-04:00

Rebecca

I can't thank ... Emily enough for giving me the tools and the courage to take my side hustle from hobby to full time. I still have a ways to go, but now I have measurable goals and the know-how to see them through. Thank you ... for talking me through my fears, inspiring me to push myself, and leading by example.

The way she captured the natural light and the local scenery really made our pictures distinct. Not only is she...

Kelley

Poppie Studios
2019-03-24T10:31:44-04:00

Kelley

The way she captured the natural light and the local scenery really made our pictures distinct. Not only is she good at what she does, but she’s also hilarious and makes the whole experience fun!