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How Website Copy Can Convert Clients

If you’re a small business, it’s likely you have a website so potential clients can find you quickly and easily. But is your website working for you? Is it actually converting visitors into paying clients? Writing the best website copy that converts clients is often thought to be difficult. Maybe you feel like you’re taking shots in the dark, no game plan, hoping it sticks. All the cliches about not knowing what you’re doing and just hoping something eventually works.

My latest Launch Your Biz guest, Elli Runkles, says you (yes you!) can write copy (the text on your website) that will not only help you show up in search results but also get visitors to actually take action and book you.

During our chat, Elli and I talk about writing website copy that has an emotional appeal to your target audience. You want to connect with them, pull at their heartstrings, and make them see why you’re a great fit for them. But you also want to educate website visitors about why investing in you is worth it.

Best Website Copy that Converts Clients | Launch Your Biz with Poppie Studios

If you’re stuck wondering what to say in your website text, here are some tips to help guide your writing:

  • focus on benefits, not features
  • Get visitors to take action (aka a call to action)
  • Understand your customer

So be sure to check out my interview with Elli to get answers to all of your “How do I write website text that converts clients” questions. And soon you’re website text will be working for you – not the other way around! Don’t forget to click subscribe so you can follow along with this “What I Wish I’d Know” series in the coming weeks! And be sure to grab Elli’s Sales Page Checklist, which includes the must-have sections you need for your website copy along with explanations and tips so you can start seeing great results!

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I can't thank ... Emily enough for giving me the tools and the courage to take my side hustle from...

Rebecca

Poppie Studios
2019-03-24T10:24:21-04:00

Rebecca

I can't thank ... Emily enough for giving me the tools and the courage to take my side hustle from hobby to full time. I still have a ways to go, but now I have measurable goals and the know-how to see them through. Thank you ... for talking me through my fears, inspiring me to push myself, and leading by example.

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Poppie Studios
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Kelley

The way she captured the natural light and the local scenery really made our pictures distinct. Not only is she good at what she does, but she’s also hilarious and makes the whole experience fun!

Emily is amazing. She was not only so professional, but just a really fun person to work with. I’m not...

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Poppie Studios
2019-03-24T10:33:20-04:00

Cheyenne

Emily is amazing. She was not only so professional, but just a really fun person to work with. I’m not really the picture taking type, but I never once felt awkward or staged... She really will try and help you and make it as easy as possible to create memories that last. I highly recommend her if you want someone who genuinely cares about your special day.

I came to Emily for help with a website logo and she did an amazing job! Not only was she...

Luke

Poppie Studios
2019-03-24T10:35:00-04:00

Luke

I came to Emily for help with a website logo and she did an amazing job! Not only was she extremely patient with me, but she really made an effort to understand what I was looking for and she went above and beyond to come up with a great logo. I highly recommend her!

Amazing designer. Extremely helpful with all aspects of marketing & Building a strong brand.

Michael

Poppie Studios
2019-03-24T10:35:51-04:00

Michael

Amazing designer. Extremely helpful with all aspects of marketing & Building a strong brand.