Branding Package for Weeknight Wellness

Lauren (of Weeknight Wellness) reached out to me after seeing my work for a few other local Tallahassee branding photography clients. She wanted a complete branding package though, one that included a brand logo as well as branding photos she could use on her website and social media pages. I love when I get to work with clients for their complete branding package. It makes their entire brand feel complete and unified.

Logo and Brand Identity

We started this branding package by setting her brand identity. One that included colors, textures, photos and fonts that made her feel excited and in love with her new venture. As a health coach for busy women, we wanted to keep her branding palette feminine and organic. So we chose shades of green and peachy coral, pink for her logo and brand identity.

Logo and Brand Identity for Weeknight Wellness | Health Coach Branding | Health Coach Logo | Tallahassee Logo Designer

Kitchen + Recipe Photos

For our first branding photos session, we started with a super fun kitchen and recipe photo shoot at Browns Kitchen. Their amazing demonstration kitchen is the perfect place for bright, white and open recipe photography. I have had the pleasure of doing kitchen photography here with other Tallahassee branding package clients and knew Lauren would love the space too!

Office Branding Photos

I am so thankful to have had access to an amazing office branding photos space at The Wedding Suite here in Tallahassee. This room was once filled with gorgeous plants, luscious velvet tufted chairs and lots of beautiful natural light. It was totally Lauren’s vibe and the color palette matched her new brand identity and logo perfectly!

Fitness Branding Photos

Because health is about more than just what you eat, Lauren wanted to include fitness branding photos. So we headed out to Cascades Park for a fitness photoshoot. And I love how it turned out! She did a great job matching her wardrobe to her logo and brand identity! No crazy crossfit workouts here, just simple ways to keep moving and stay active, which is what her brand is all about!

Outdoor Downtown Headshots

Our last branding photos session was a quick mini session for outdoor downtown headshots in Tallahassee. We went for casual headshots. Sitting and enjoying coffee outdoors. Walking downtown. Simple outdoor downtown headshots are a great way to fill your social media feed with approachable yet professional branding photos. And once again, Lauren did a great job matching her brand identity with her wardrobe! Love it!

Thanks Lauren for letting me create your branding package. As well as capture branding photography sessions for you! I am in love with your style and brand. And I’m excited to watch you grow as you continue your journey of helping busy women stay healthy!


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